VIRGIN VOYAGES

Beverage Consulting, Training Services and Activations Development

CONSULTING CLIENT

    • White Glove: Beverage Education Services

    • White Glove: Beverage Consulting Services

    • A unique beverage menu that drives membership and lounge traffic

    • A well trained staff versed in elite hospitality

    • Long lasting beverage partnerships that foster consumer engagement

    • Creation and implementation of a fleet wide bar staff training program.

    • Cocktail menu creation.

    • Activation development for the Scarlet Lady

    • Assist with the staffing and activation development of “Miami’s Finest.”

    • A fleet wide training program that can be used to train new staff and refresh skills of tenured staff.

    • An elevated cocktail menu.

    • Unique activations tha excited guests and motivate travel booking with Virgin Voyages.

The brief

Virgin Voyages entrusted us with the task of enhancing their beverage program by developing a comprehensive set of services. Our focus was on establishing a fleet standard training program for all bartenders and beverage managers, setting performance targets for speed, drink quality, and mixology skills. Additionally, we created a knowledge base and exams covering beverage products, service strategy, and upselling. To further elevate the passenger experience, we conceptualized and executed a series of engaging beverage-focused activations, including "Loteria Gigante," "Miami's Finest," "Path to the Negroni," along with new menus and scripts for the interactive "Shot for Shot" experience.

The Results

Our services yielded remarkable results for Virgin Voyages' beverage program. The development of a fleet standard training program and the establishment of performance targets contributed to Virgin Voyages receiving the prestigious Best Training Program award at the 2022 Vista Awards. The emphasis on service excellence led to Virgin Voyages being recognized with the Best Service award at the 2023 Cruise Critic - Cruisers’ Choice Awards. Notably, the "Loteria Gigante" activation emerged as the best-selling beverage experience on the Virgin Voyages fleet, showcasing the success of our strategic approach to beverage program enhancement and passenger engagement. These achievements collectively underscored the positive impact of our services on Virgin Voyages' overall cruise experience.