How Bars Can Thrive Amid Changing Guest Drinking Habits

Drinking and bar culture is always evolving. Guests are more selective, cost-conscious, and more wellness-minded than ever before. Whether it’s choosing a cocktail for its flavor, skipping a round for health reasons, or cutting back due to tightened budgets, the motivations behind drinking are evolving. Bars that respond thoughtfully will stay ahead and stay alive.

Cost and Frequency

Economic pressure and changing social habits are driving guests to visit bars less often. Younger drinkers, in particular, are more intentional with their nights out. Older guests are still spending, but with higher expectations for quality. Across all groups, the focus is shifting from volume to experience.

Bars need to deliver value in every visit. From curated menus to efficient service, guests want to feel that their time and money are well spent.

Shifting Preferences

Beer consumption is trending down, while spirits and light, flavor-driven cocktails are on the rise. Agave spirits like tequila and mezcal continue to grow, while wine holds interest in food-driven settings. Guests are drawn to drinks with story and character, not just strength.

The Rise of Low and No-ABV

The growth of non-alcoholic and low-ABV options is one of the most notable trends. Guests are not just abstaining, they are pacing themselves. Many alternate between alcoholic and non-alcoholic drinks on the same night, a term referred to as zebra striping. This is a lifestyle shift, not a passing trend.

Bars that treat these offerings with the same care as full-proof cocktails stand out. Thoughtful zero-proof drinks served in proper glassware with quality ingredients are no longer optional; they are expected.

Atmosphere and Intentionality

People are drinking less, but they still want to go out. They are choosing spaces that feel welcoming, thoughtful, and intentional. This includes everything from music and lighting to service and seating. Ambiance matters, and bars that get it right see longer stays and stronger guest loyalty.

A Quick Note on THC Drinks

THC beverages are gaining attention, especially those made with hemp-derived THC legalized under the 2018 Farm Bill. However, laws vary by state, and many bars do not yet have the insurance, licensing, or knowledge to serve these products. For now, most operators are better off focusing on proven categories like non-alcoholic cocktails, NA beer, and low-ABV options.

Final Thoughts

Guests are drinking with more intention. They want flavor, experience, and connection. Bars that evolve with these preferences will not just keep up, they will lead.

Looking to adapt your menu or give your staff the training they need to succeed? Unfiltered Hospitality offers proven staff training and menu development services. Schedule your free consultation today.