the Continental MIDtown - starr restaurant group
Cocktails & Curated Beverages, Training & Management Assets, Local Partnerships
CONSULTING CLIENT
The brief
Continental Midtown, under the Starr Restaurant Group, partnered with Unfiltered Hospitality to revamp its beverage services. Unfiltered Hospitality's task was to re-imagine the entire cocktail program, focusing on fun kitschy presentation, appealing flavors, and modernized techniques. Additionally, the partnership involved selecting new operational supplies and equipment (OS&E) elements to create a more premium feel in line with Continental's aesthetic. Unfiltered Hospitality also conducted comprehensive staff training to elevate speed, technique, and quality behind the bar.
The Results
Unfiltered Hospitality's services have brought significant benefits to Continental Midtown under Starr Restaurant Group. The re-imagined cocktail program resulted in a 20% year-over-year increase in specialty cocktail spend per cover, showcasing the program's success in enticing guests to explore unique and appealing drink offerings. Additionally, the revamped beverage program garnered increased media coverage, highlighting Continental Midtown's innovative and enticing offerings. Furthermore, staff engagement significantly improved through comprehensive training, provision of tools, and the evident increase in bar sales, fostering a more motivated and skilled team behind the bar. Overall, Unfiltered Hospitality's collaboration with Continental Midtown has enhanced the beverage program, resulting in increased guest satisfaction, media recognition, and staff performance.
